Adcouncil

Shot deep in the pines of the Pacific Northwest, this action-adventure parody casts a literal dramatic light on pre-diabetes. Shoutout to Avoq’s agency squad for the heroic concept, DoP Ricardo Diaz for the lensing and lighting, Ryan Warren Smith for grounding the design in woody realism, Andy Stack for striking the suspenseful chords, and our friends at Whitehouse Post and Carbon for bringing the epic message home.